Diamond House Social - Privacy Policy

1. Introduction

This Privacy Policy explains how PLAYVORA LIMITED ("Company", "we", "our", or "us") collects, uses, stores, shares, and otherwise processes personal information when you access or use Diamond House Social (the "Platform", the "Website", or the "Service").

Diamond House Social is a free-to-play social gaming platform that provides casino-style entertainment using virtual Diamonds. We are committed to protecting your privacy and processing your personal information in a transparent, secure, and lawful manner in accordance with applicable data protection laws, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation ("EU GDPR").

This Privacy Policy applies to all users of the Platform and covers the personal information we collect through the Website, your Account, customer support interactions, purchases of Diamonds, community features, promotional activities, and any other services provided by the Company.

This Privacy Policy should be read together with our Terms and Conditions, Cookie Policy, Responsible Social Gaming Policy, Refund Policy, and any other policies published on the Platform. Where another policy contains more specific provisions relating to a particular activity, that policy will apply in addition to this Privacy Policy.

2. Data Controller

For the purposes of applicable data protection legislation, the data controller responsible for processing your personal information is:

PLAYVORA LIMITED

Company Number: 17193481

Registered Office:

Dept 6766

43 Owston Road

Carcroft

Doncaster

England

DN6 8DA

Email: support@diamondhouse.social

If you have any questions regarding this Privacy Policy or the processing of your personal information, you may contact us using the details above. Where required by applicable law, the Company may designate a specific Data Protection Contact or Data Protection Officer, whose contact details will be published on the Platform.

3. Information We Collect

We collect personal information that you provide directly to us, information generated through your use of the Platform, and information received from trusted third parties.

The information you provide may include your name, username, email address, password, country of residence, date of birth, language preferences, customer support enquiries, marketing preferences, and any other information you choose to provide when creating or managing your Account.

When you purchase Diamonds or otherwise make payments through the Platform, we may receive transaction-related information, including the payment amount, currency, transaction identifier, payment status, billing country, and other information necessary to process your purchase. We do not store complete payment card details, which are processed securely by our authorized payment service providers.

We collect communications that you send to us through customer support, contact forms, emails, surveys, promotional campaigns, or other interactions with the Company.

Where the Platform includes community features, we may collect User Content such as chat messages, usernames, profile pictures, avatars, friend lists, reports submitted about other users, feedback, suggestions, and other content that you voluntarily make available through the Platform.

We also collect technical information generated through your use of the Platform, including your IP address, browser type, operating system, language settings, time zone, referral URLs, session information, crash reports, error logs, gameplay statistics, login history, interaction with Platform features, Diamond transaction history, and other usage information.

Device-related information may include device identifiers, device type, operating system version, browser version, screen resolution, network information, and other technical characteristics that help us operate, secure, and improve the Platform.

We also use cookies, similar tracking technologies, software development kits (SDKs), pixels, and comparable technologies to collect information regarding your interaction with the Platform. Further information regarding these technologies is available in our Cookie Policy.

4. How We Collect Your Information

We collect personal information directly from you whenever you register an Account, purchase Diamonds, communicate with customer support, participate in community features, complete forms, subscribe to newsletters, respond to promotions, or otherwise interact with the Platform.

Certain information is collected automatically through your use of the Platform. This includes technical information about your device, browsing activity, gameplay, Account activity, Diamond transactions, security events, cookies, analytics data, and other information generated during your interaction with the Platform.

We may receive personal information from third-party service providers who assist us in operating the Platform. These providers may include cloud hosting providers, authentication providers, fraud prevention providers, customer support platforms, analytics providers, marketing partners, and security service providers.

When you purchase Diamonds, we receive transaction-related information from authorized payment service providers to enable us to process your purchase, verify payments, prevent fraud, respond to customer enquiries, and comply with applicable legal obligations.

We may also receive aggregated or statistical information from analytics providers regarding how users interact with the Platform. This information helps us understand user behaviour, improve functionality, monitor performance, enhance security, and develop new features. Where reasonably possible, we use information that does not directly identify individual users.

5. Lawful Bases for Processing

Where applicable data protection laws require a lawful basis for processing personal information, we rely on one or more of the following legal grounds.

We process personal information where it is necessary for the performance of our contract with you, including creating and managing your Account, providing access to the Platform, processing Diamond purchases, delivering community features, providing customer support, and fulfilling our obligations under our Terms and Conditions.

We process certain information where necessary to comply with legal obligations, including obligations relating to taxation, accounting, fraud prevention, law enforcement requests, regulatory compliance, dispute resolution, and the protection of legal rights.

We process personal information where it is necessary for our legitimate interests, provided that those interests are not overridden by your rights and freedoms. Our legitimate interests include operating and improving the Platform, maintaining security, preventing fraud and abuse, protecting users, enforcing our Terms, developing new features, conducting analytics, responding to customer enquiries, and ensuring the reliable operation of our services.

Where required by applicable law, we rely on your consent before processing personal information for specific purposes, including certain marketing communications or the placement of non-essential cookies and similar technologies. You may withdraw your consent at any time, although this will not affect the lawfulness of any processing carried out before consent was withdrawn.

In limited circumstances, we may process personal information where necessary to protect the vital interests of an individual or another natural person, including situations involving threats to safety, security incidents, or other exceptional circumstances where immediate action is required.

6. How We Use Your Information

We use your personal information to create, manage, and maintain your Account, authenticate your identity, enable access to the Platform, and provide the services and features requested by you.

Your information is used to operate and deliver the Platform, including providing access to casino-style games, managing your Diamond balance, processing gameplay activity, maintaining leaderboards, enabling social features, and ensuring the proper functioning of all Platform services.

Where you purchase Diamonds, we use your personal information to process payments, verify transactions, deliver purchased Diamonds to your Account, maintain transaction records, prevent payment abuse, investigate disputes, and comply with our contractual and legal obligations.

We may use your information to administer welcome bonuses, daily rewards, promotional campaigns, seasonal events, loyalty programmes, and other promotional activities offered through the Platform. This includes verifying eligibility, preventing abuse, and ensuring that promotional benefits are awarded in accordance with our Terms and Conditions.

Your personal information may be used to respond to customer support requests, investigate technical issues, resolve complaints, answer enquiries, verify ownership of Accounts, and communicate with you regarding the services we provide.

We may use information about your activity, preferences, and interactions with the Platform to personalise your experience, recommend relevant features, remember your preferences, improve usability, and provide a more engaging entertainment experience.

Where community features are available, we process personal information necessary to operate public profiles, chat functionality, friends lists, leaderboards, community events, user reporting systems, and other social features offered by the Platform.

We use personal information to detect, investigate, prevent, and respond to fraud, payment abuse, unauthorized access, multiple Account abuse, violations of our Terms and Conditions, suspicious activity, security incidents, and other conduct that may compromise the integrity of the Platform.

Your information is also processed to monitor the security, stability, and reliability of the Platform, identify technical problems, protect our systems against cyber threats, maintain business continuity, and improve overall service performance.

We use aggregated and individual usage information for analytical purposes, including understanding user behaviour, measuring Platform performance, evaluating new features, identifying trends, improving gameplay, enhancing user experience, and developing future services.

Where necessary, we process personal information to comply with applicable legal obligations, respond to lawful requests from regulatory authorities or law enforcement agencies, resolve disputes, enforce our legal rights, and fulfil accounting, taxation, and record-keeping requirements.

Where permitted by applicable law or where you have provided your consent, we may use your personal information to send you marketing communications regarding new games, Platform updates, promotional offers, events, competitions, or other products and services that may be of interest to you. You may opt out of marketing communications at any time by following the unsubscribe instructions included in our communications or by contacting us directly.

7. Payment Information

Payments made through the Platform are processed by independent third-party payment service providers. The Company does not directly process payment card transactions and relies on authorized payment providers to securely process payments on our behalf.

When you purchase Diamonds, we receive information relating to the transaction, including payment status, transaction identifiers, purchase amounts, currency, billing country, and other information necessary to complete the transaction, maintain financial records, provide customer support, investigate disputes, and comply with applicable legal obligations.

We may use payment-related information to conduct fraud prevention checks, identify suspicious transactions, detect unauthorized payment activity, investigate chargebacks, and protect both the Company and its users from fraudulent or unlawful activity.

The Company does not store full payment card numbers, card verification values (CVV), or other sensitive payment credentials. Such information is processed and stored exclusively by our authorized payment service providers in accordance with applicable payment industry security standards.

8. Social Features

Diamond House Social includes social features that allow users to interact with one another and participate in an online community. In order to provide these features, we process information relating to your public profile, username, avatar, friends list, leaderboard participation, community interactions, and other information that you choose to make available through the Platform.

Where chat functionality is available, messages sent through the Platform may be processed to deliver communications, investigate reports of abuse, enforce our Terms and Conditions, maintain Platform security, and comply with applicable legal obligations. We may monitor or review communications where reasonably necessary to protect users, investigate misconduct, or comply with legal requirements.

Information displayed on public profiles, including usernames, avatars, achievements, rankings, and leaderboard positions, may be visible to other users of the Platform. You should carefully consider any information that you choose to make publicly available.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Platform, improve functionality, analyse usage, enhance security, remember user preferences, and provide a better overall experience.

Essential cookies are required for the operation of the Platform and enable core functionality such as user authentication, session management, security, fraud prevention, and access to secure areas of the Website. These cookies cannot be disabled because the Platform would not function properly without them.

Functional cookies allow the Platform to remember your preferences and settings, including language selection, login preferences, and other personalised features that improve your user experience.

Analytics cookies help us understand how users interact with the Platform by collecting information regarding page visits, navigation patterns, feature usage, and general Platform performance. This information is used to improve our services and better understand user behaviour.

Performance cookies collect information regarding the operation of the Platform, including loading times, technical errors, system performance, and other metrics that assist us in maintaining and improving service reliability.

Where applicable, advertising or marketing cookies may be used to measure the effectiveness of advertising campaigns, limit the repetition of advertisements, or provide more relevant promotional content. Such cookies will only be used where permitted by applicable law and, where required, with your consent.

You may manage your cookie preferences through the cookie banner presented when you first visit the Platform or by adjusting your browser settings. Please note that disabling certain cookies may affect the availability or functionality of parts of the Platform. Additional information regarding our use of cookies is available in our Cookie Policy.

10. Sharing Your Information

We may share your personal information with trusted third parties where necessary to operate the Platform, provide requested services, comply with legal obligations, or protect our legitimate interests.

Your information may be shared with payment service providers for the purpose of processing Diamond purchases, verifying payments, preventing fraud, handling payment disputes, and maintaining transaction records.

We may share information with cloud hosting providers, infrastructure providers, content delivery networks, and other technology partners responsible for hosting, maintaining, securing, and operating the Platform.

We may disclose information to analytics providers that assist us in understanding user behaviour, measuring Platform performance, improving functionality, developing new features, and evaluating the effectiveness of our services.

Authentication providers may process certain information to verify user identities, manage secure logins, protect Accounts, and prevent unauthorized access to the Platform.

We may share information with customer support providers and communication platforms that assist us in responding to enquiries, resolving technical issues, managing complaints, and providing support services to users.

Where necessary, personal information may also be shared with our professional advisers, including legal advisers, accountants, auditors, insurers, and other consultants who require access to such information in connection with the operation of our business or the protection of our legal rights.

We may disclose personal information where required to comply with applicable laws, court orders, regulatory requirements, lawful requests from public authorities, or where disclosure is necessary to establish, exercise, or defend legal claims.

If the Company undergoes a merger, acquisition, investment, corporate restructuring, sale of assets, or other business transaction, personal information may be transferred as part of that transaction, subject to appropriate confidentiality obligations and applicable data protection laws.

11. International Data Transfers

Your personal information may be transferred to, stored, or processed in countries outside the United Kingdom or the European Economic Area where the Company, its affiliates, or its trusted service providers operate. Such transfers may be necessary to provide the Platform, process payments, operate customer support services, maintain cloud infrastructure, perform analytics, detect fraud, or otherwise deliver our services.

Whenever personal information is transferred internationally, the Company will take appropriate measures to ensure that your information continues to receive an adequate level of protection in accordance with applicable data protection laws.

Where required by law, we rely on legally recognised transfer mechanisms, including adequacy regulations or adequacy decisions issued by the relevant authorities, the European Commission's Standard Contractual Clauses, the UK's International Data Transfer Agreement or International Data Transfer Addendum, or any other lawful safeguards recognised under applicable data protection legislation.

You may contact us at any time to request additional information regarding the safeguards applied to international transfers of your personal information.

12. Data Retention

We retain personal information only for as long as it is reasonably necessary to fulfil the purposes described in this Privacy Policy, to provide the Platform, comply with legal obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests.

Information associated with your Account will generally be retained for the duration of your relationship with the Company and for a reasonable period following the closure or termination of your Account where necessary for legal, regulatory, accounting, fraud prevention, dispute resolution, or security purposes.

Payment records, transaction histories, and financial information may be retained for longer periods where required by applicable accounting, taxation, anti-fraud, or other legal obligations.

Where community features are available, chat messages, reports, moderation records, and other communications may be retained for an appropriate period to investigate abuse, enforce our Terms and Conditions, protect users, respond to legal requests, and maintain Platform security.

When personal information is no longer required, we will securely delete, anonymise, or otherwise dispose of it in accordance with our internal retention policies and applicable legal requirements.

13. Data Security

The Company maintains appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, or any other unlawful form of processing.

Our security programme includes measures such as secure network architecture, encryption where appropriate, system monitoring, vulnerability management, access controls, authentication procedures, logging, backup procedures, and other safeguards designed to protect the confidentiality, integrity, and availability of personal information.

Access to personal information is limited to employees, contractors, and authorised service providers who require such access in order to perform their duties and who are subject to appropriate confidentiality obligations.

Although we take reasonable steps to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, the Company cannot guarantee absolute security and encourages users to protect their Account credentials and notify us immediately of any suspected unauthorised access.

The Company maintains procedures for identifying, investigating, responding to, and managing security incidents. Where required by applicable law, we will notify affected individuals and the relevant supervisory authorities of personal data breaches within the timeframes prescribed by law.

14. Your Privacy Rights

Subject to applicable data protection laws, you may have a number of rights regarding your personal information.

These rights may include the right to request access to the personal information we hold about you, the right to request correction of inaccurate or incomplete information, the right to request deletion of your personal information in certain circumstances, the right to request restriction of processing, the right to receive certain personal information in a structured, commonly used, and machine-readable format, and the right to object to particular types of processing, including processing based on our legitimate interests.

Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before consent was withdrawn.

You also have the right to lodge a complaint with the competent data protection supervisory authority if you believe that your personal information has been processed in violation of applicable data protection laws. We encourage you to contact us first so that we have the opportunity to address your concerns before you contact a supervisory authority.

To exercise any of your privacy rights, you may contact us using the contact details provided in this Privacy Policy. We may request additional information to verify your identity before responding to your request.

15. Children's Privacy

Diamond House Social is intended solely for individuals who are at least eighteen (18) years of age or the age of legal majority in their jurisdiction, whichever is higher. The Platform is not directed to children, and we do not knowingly collect, use, or process personal information relating to individuals who do not meet the applicable minimum age requirement.

If we become aware that personal information has been collected from an individual who is under the permitted age, we will take reasonable steps to suspend or terminate the relevant Account and delete the associated personal information as soon as reasonably practicable, unless retention is required by applicable law.

16. Third-Party Links

The Platform may contain links to external websites, applications, or services that are owned or operated by third parties. These links are provided solely for your convenience and do not constitute an endorsement, recommendation, or approval by the Company of any third-party website, product, or service.

If you choose to access a third-party website or service, you do so at your own risk. Such third parties operate independently from the Company and are responsible for their own privacy practices, security measures, terms of use, and data processing activities. We encourage you to review the privacy policies and terms of any third-party website or service before providing any personal information.

The Platform may also integrate or rely upon third-party services, including payment providers, authentication providers, analytics providers, cloud hosting providers, customer support platforms, communication services, and other technology providers that assist us in operating and improving the Platform. Where these providers process personal information on our behalf, they do so in accordance with applicable data protection laws and appropriate contractual safeguards.

The Company is not responsible for the content, availability, security, privacy practices, or data processing activities of third-party websites or services that are not owned or controlled by the Company. Accessing or using such services is subject to the terms and privacy policies of the relevant third party.

17. Changes to this Privacy Policy

The Company may update this Privacy Policy from time to time to reflect changes in our business operations, the functionality of the Platform, applicable legal requirements, regulatory guidance, or developments in data protection practices.

The most recent version of this Privacy Policy will always be made available on the Platform and will include the applicable Effective Date. Unless otherwise required by law, any changes become effective upon publication or on such later date as may be specified in the updated Privacy Policy.

Where changes materially affect the way in which we process your personal information, we will take reasonable steps to notify you through appropriate means, which may include email notifications, prominent notices on the Platform, or other methods of communication permitted by applicable law. Your continued use of the Platform after the updated Privacy Policy becomes effective constitutes your acknowledgement of the revised Privacy Policy.

18. Contact Us

If you have any questions, comments, requests, or concerns regarding this Privacy Policy or the manner in which we collect, use, or process your personal information, you may contact us using the details below.